Ariat partners with BuildWitt to bring the Dirt World together for the inaugural event
NASHVILLE, TN - Ariat International—the leader in innovative Work, Western, and English footwear and apparel—is the title sponsor of the 2023 Ariat Dirt World Summit, a first-of-its-kind event designed to bring contractors together to solve workforce challenges like recruitment, development, and retention.
BuildWitt will host the Ariat Dirt World Summit in Houston, Texas, from October 25-27. According to CEO Aaron Witt, the partnership is a natural fit. He’s been an Ariat brand fan for years.
“I've worn Ariat for nearly a decade since my second job in construction. I worked in ditches, traveled the world, and hiked for weeks in my Ariat boots. To say I'm a fan of the brand is the understatement of the year,” says Aaron.
Now in its 30th year, Ariat has built a loyal customer following thanks to the company’s commitment to designing innovative products that are built to last, including workwear. Ariat Work includes work boots, pants, jeans, shirts, outerwear, and flame-resistant gear offering exceptional comfort, durability, and protection during the workday.
This dedication to workers mirrors BuildWitt’s mission to make the Dirt World a better place.
“It’s about serving. It’s about building something that lasts for years. It’s about bettering the community, people, and the world,” says BuildWitt President Dan Briscoe.
He adds, “Boots are an important part of a worker’s identity, because the first thing a young person needs to do when they enter the industry is get the right work boots and workwear. Partnering with Ariat will help us give our community access to world-class work boots and workwear so they can perform their best.”
“We are excited to partner with BuildWitt and support Aaron’s vision of making the Dirt World a better place,” says Susan Alcala, Ariat’s Vice President of Partnership Marketing. “This partnership provides us with an incredible opportunity to celebrate the men and women who work in the construction community, as well as support Aaron in furthering his mission of recruiting and training new skilled workers for the future.”
Through this partnership, the two companies hope to share brand recognition and bring their audiences together to help Dirt World workers perform their best in the demanding environments they face day-to-day. And it all starts at the Ariat Dirt World Summit.
“We’re bringing real solutions for the people problem. They’re bringing innovative solutions for the workwear. Together, we can accomplish a lot to help the industry,” Dan says.
Aaron concludes, “I've never been interested in partnering with a brand I don't already use and love. Having Ariat believe in our Summit and the Dirt World as much as we do is incredibly humbling and exciting!”
For details about the Ariat Dirt World Summit, visit www.dirtworld.com.
About Ariat
Founded in 1993 as “The New Breed of Boot,” Ariat was the first to integrate athletic footwear technology into boots for equestrian athletes. Today, Ariat develops innovative and award-winning performance footwear and apparel for all types of demanding outdoor and work environments. The company takes its name from Secretariat, the greatest racehorse of all time.
